seat swaps

Survey on Airline Seat Swaps

Seat Swaps

Crowded Flights

Airline seat swaps occur regularly during commercial air travel. Air travelers are willing to pay or be paid to swap seats with other travelers, according to survey results released today. Air travelers sitting in a less desirable seat are willing to pay other travelers to swap for a more desirable seat. Similarly, in return for receiving payment, air travelers are willing to swap from a more desirable seat to a less desirable seat.

Airline Seat Swaps: Survey Overview

Presented below is an overview of the survey on airline seat swaps.

Survey Respondents

Seateroo hired SurveyMonkey to survey U.S. residents aged 18 to 65 years old who are mobile device users and had traveled via commercial airline at least 3 times during the previous 6 months. SurveyMonkey gathered responses from 401 respondents meeting the above criteria during the week of November 15-19, 2015. The margin for error based upon this sample size is +/- 5%.

Survey Design

Based upon prior studies related to air traveler preferences and complaints, we made certain underlying assumptions regarding the types of airline seats and situations that air travelers consider to be either more desirable or less desirable, respectively. Specifically, the airline seat swaps survey included the following assumptions:

  • Aisle and window seats are more desirable than middle seats;
  • Seats closer to the front are more desirable than seats towards the back;
  • Seats closer to family, friends, or colleagues are more desirable than seats next to strangers;
  • Seats in a premium seating section (i.e., business or first class) are more desirable than economy seats; and
  • Seats near quiet passengers are more desirable than seats near crying children, loud talkers, or other potentially annoying air travelers.

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The Sharing Economy and Air Travel

The sharing economy has brought significant changes to the travel industry. Travelers are increasingly comfortable with the convenience and value offered by sharing economy companies for ridesharing (Uber, Lyft, RelayRides, GetAround) and lodging (Airbnb, CouchSurfing, OneFineStay).

Among business travelers, a recent survey indicated that 44% used sharing economy options for lodging while 66% used sharing economy options for ground transportation.

Bringing the Sharing Economy to Air Travel

Seateroo is bringing the sharing economy to air travel. Through the Seateroo App, air travelers will be able to access preferred seats by paying other passengers to swap seats.

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