The sharing economy has brought significant changes to the travel industry. Travelers are increasingly comfortable with the convenience and value offered by sharing economy companies for ridesharing (Uber, Lyft, RelayRides, GetAround) and lodging (Airbnb, CouchSurfing, OneFineStay).
Among business travelers, a recent survey indicated that 44% used sharing economy options for lodging while 66% used sharing economy options for ground transportation.
Bringing the Sharing Economy to Air Travel
Seateroo is bringing the sharing economy to air travel. Through the Seateroo App, air travelers will be able to access preferred seats by paying other passengers to swap seats.
Improvements in mobile technology and the increase in mobile device ownership will continue to expand the options for the sharing economy to increase the options for consumers in numerous industry, including the travel industry. Mobile technology also increases the ability for consumers to access last minute and on-demand options that were previously unavailable.
In addition, current giants such as Uber and Airbnb will likely use their footprint of users to add new services under their platforms, such as expanded delivery options, home cleaning, etc.