Seateroo conducted a survey of registered Seateroo users to obtain valuable feedback related to key metrics associated with airline seat swaps. Unlike our passenger survey conducted with the help of SurveyMonkey in 2015, this survey was solely sent to Seateroo users rather than general air travelers. If you are interested in the 2015 survey results of 401 frequent air travelers, then you can read about it here.
Our survey results was based upon 130 responses from Seateroo registered users.
How many flights do you fly annually?
The maximum number of flights flown annually was estimated to be 160. The average for all respondents was 26 flights annually with a median of 18 flights annually.
Would you be more likely to swap seats using an airline-branded seat swap app?
89% of respondents indicated “yes”.
If you were unhappy with the location of your ECONOMY seat, then what is the MAXIMUM amount you would be willing to pay to swap for a better ECONOMY seat?
The price varied based upon the length of the flight. In addition, there was a wide-range of prices offered among respondents for a particular length of flight. For flights of 5 hours or more, the average price was approximately $50. However, approximately 20% of respondents indicated a willingness to pay $81 to $100.
If you were unhappy with the location of your ECONOMY seat, then what is the MAXIMUM amount you would be willing to pay another passenger to swap for a better BUSINESS CLASS or FIRST CLASS seat?
The price varied based upon the length of the flight. For flights of 5 hours or more, the average price was approximately $75. However, approximately 53% of respondents indicated a willingness to pay $81 to $100. We did not ask about prices greater than $100, but if given the choice to do so, presumably a significant percentage of respondents would indicate a willingness to pay a price greater than $100.
How frequently are you UNHAPPY with your seat location or who you are sitting next to?
Based upon the 130 respondents included in our survey, respondents estimated that they were unhappy on over 30% of their flights.
Additional responses were gathered for flights of the following lengths: 1.5 hours or less; 2 to 3 hours; and 3.5 to 4.5 hours. In addition, we asked respondents about the prices that they would require to be paid to swap for a less desirable economy seat or to swap from a premium seat to an economy seat. If you are interested in receiving additional information on survey responses, then please feel free to email us at firstname.lastname@example.org.