Common sense dictates that air passengers do not like to sit in middle seats. A study by commercial products behemoth 3M proves it!
Study on Middle Seats
With the help of Global Strategy Group, the 3M study highlighted the degree U.S. air passengers disliked sitting in a middle seat. The study revealed that 1% of passengers preferred to sit in a middle seat. Survey results included the following:
- 56% would rather be stuck in traffic than sit in a middle seat;
- 56% would rather go on a blind date than sit in a middle seat;
- 50% would rather take an aisle seat being offered on the next available flight rather than sit in a middle seat;
- 20% would stay overnight at an airport hotel for an aisle seat on the first flight the next morning rather than sit in a middle seat; and
- 9% would simply refuse to sit in a middle seat on a flight longer than two hours.
According to the study, the top five things people find most annoying about sitting in the middle seat are as follows:
- 84% – having a nosy seatmate peering over your shoulder;
- 83% – crawling over someone to get to the bathroom;
- 83% – not being able to stretch out;
- 80% – having an overweight seatmate on either side of you; and
- 71% – not having a place to rest your head.
Note on 3M study: Global Strategy Group conducted an online survey of 806 adults nationwide between April 14 and April 17, 2009. The margin of error at the 95% confidence level is +/- 3.5.
The study reveals something that many would reveal is obvious: people hate middle seats. However, the study truly shows the extent to which people dislike sitting in middle seats. In addition, the study indicates the main reasons why people dislike sitting in middle seats. For passengers assigned a middle seat, Seateroo may provide a tool that passengers may use to upgrade their seat to an aisle or middle seat.