EarlyBird Check-In Program Generates $220m

Southwest EarlyBird Check-In Program

Southwest Airlines

Southwest Airlines introduced its EarlyBird Check-In program in 2009. Since Southwest does not offer assigned seating and only offers economy seating, the only seating preferences relate to where a passenger may sit- window, middle, or row seat in a row near the front, middle, or back of the plane. As described by Southwest, “As an EarlyBird Check-In Customer, you will have a better opportunity to select your preferred seat and have earlier access to overhead bin storage for your carryon luggage.” Starting at a fee of $10.00 per flight, the fee for the program was increased to $12.50 in 2013. Although this may seem like a relatively small cost, this fee results in significant revenues for Southwest. We’ll review the terms of the EarlyBird Check-In program and then summarize the 2014 annual data for this program.

EarlyBird Check-In Program Overview

Based upon the FAQ from the Southwest website, below is an overview of the EarlyBird Check-In program. [···]

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