Seat Swap

Seateroo User Survey

Market for sale listing - cabin

Seateroo conducted a survey of registered Seateroo users to obtain valuable feedback related to key metrics associated with airline seat swaps. Unlike our passenger survey conducted with the help of SurveyMonkey in 2015, this survey was solely sent to Seateroo users rather than general air travelers. If you are interested in the 2015 survey results of 401 frequent air travelers, then you can read about it here.

Survey Results

Our survey results was based upon 130 responses from Seateroo registered users.

How many flights do you fly annually?

The maximum number of flights flown annually was estimated to be 160. The average for all respondents was 26 flights annually with a median of 18 flights annually.

Would you be more likely to swap seats using an airline-branded seat swap app?

89% of respondents indicated “yes”.

If you were unhappy with the location of your ECONOMY seat, then what is the MAXIMUM amount you would be willing to pay to swap for a better ECONOMY seat?

The price varied based upon the length of the flight. In addition, there was a wide-range of prices offered among respondents for a particular length of flight. For flights of 5 hours or more, the average price was approximately $50. However, approximately 20% of respondents indicated a willingness to pay $81 to $100.

If you were unhappy with the location of your ECONOMY seat, then what is the MAXIMUM amount you would be willing to pay another passenger to swap for a better BUSINESS CLASS or FIRST CLASS seat?

The price varied based upon the length of the flight. For flights of 5 hours or more, the average price was approximately $75. However, approximately 53% of respondents indicated a willingness to pay $81 to $100. We did not ask about prices greater than $100, but if given the choice to do so, presumably a significant percentage of respondents would indicate a willingness to pay a price greater than $100.

How frequently are you UNHAPPY with your seat location or who you are sitting next to?

Based upon the 130 respondents included in our survey, respondents estimated that they were unhappy on over 30% of their flights. [···]

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Survey on Airline Seat Swaps

Seat Swaps

Crowded Flights

Airline seat swaps occur regularly during commercial air travel. Air travelers are willing to pay or be paid to swap seats with other travelers, according to survey results released today. Air travelers sitting in a less desirable seat are willing to pay other travelers to swap for a more desirable seat. Similarly, in return for receiving payment, air travelers are willing to swap from a more desirable seat to a less desirable seat.

Airline Seat Swaps: Survey Overview

Presented below is an overview of the survey on airline seat swaps.

Survey Respondents

Seateroo hired SurveyMonkey to survey U.S. residents aged 18 to 65 years old who are mobile device users and had traveled via commercial airline at least 3 times during the previous 6 months. SurveyMonkey gathered responses from 401 respondents meeting the above criteria during the week of November 15-19, 2015. The margin for error based upon this sample size is +/- 5%.

Survey Design

Based upon prior studies related to air traveler preferences and complaints, we made certain underlying assumptions regarding the types of airline seats and situations that air travelers consider to be either more desirable or less desirable, respectively. Specifically, the airline seat swaps survey included the following assumptions:

  • Aisle and window seats are more desirable than middle seats;
  • Seats closer to the front are more desirable than seats towards the back;
  • Seats closer to family, friends, or colleagues are more desirable than seats next to strangers;
  • Seats in a premium seating section (i.e., business or first class) are more desirable than economy seats; and
  • Seats near quiet passengers are more desirable than seats near crying children, loud talkers, or other potentially annoying air travelers.

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Brand Strategist Promotes Airline Seat Swapping

airline seat

Airline Seat Swapping

A prominent brand strategist recently promoted airline seat swapping as an innovation that could improve the commercial airline industry. At the Airline Passenger Experience Association Expo in Portland at the end of September 2015, the brand strategist presented a fictional airline that would offer alternative approaches to commercial aviation. Given the name Poppi by Devin Liddell, Teague’s Principal Brand Strategist, this fictional airline was different from current airlines in a number of ways.

Innovations to Improve Aviation Includes Airline Seat Swapping

The fictional start-up airline Poppi was created in order to illustrate the brand strategist’s view as to ways to improve and positively disrupt aviation. One disruptive approach by Poppi would be to make the middle seat more enjoyable for passengers, such as by offering additional goods and even sponsored gifts or “middle seat only” benefits that lessen the dread for passengers traveling in such seats.

Another innovation offered by Poppi would be to promote airline seat swapping via a social app. Such seat swapping would not be mandatory, of course, but rather would be based upon the preferences determined by each passenger. [···]

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