Archives for Jan,2016

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Seateroo Joins APEX

APEX Logo

APEX Logo

Seateroo is pleased to announced that it has become a member of the Airline Passenger Experience Association (APEX).  APEX is a network of the world’s leading airlines, suppliers and related companies committed to elevating the level of the airline passenger experience. APEX offers members a wide range of opportunities to excel in the airline passenger experience industry by keeping them current with the latest industry news, trends and developments and by helping them develop relationships with clients and colleagues from around the world.

More information on APEX is available here.

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Seateroo Advisor on the Today Show

Sara Keagle, a member of the Seateroo Board of Advisors, shared her travel knowledge in a January 18, 2016 appearance on the Today Show. Watch it here.

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Airline Auctions Arrive

Airline Auctions

Airline Auctions

Airlines are known to leave no stone unturned in seeking additional revenue streams (generally referred to as ancillary revenue), especially those with little to no cost. Airline auctions are a new tool being used by airlines to sell upgraded seats to the highest bidder in the days prior to a flight departure. As compared to simply giving such upgrades away to passengers based upon frequent flier status, airline auctions provide an immediate boost to revenues and profits.

Airline Auctions Explained

Premium airline seats often come with extremely high fares, which often results in such seats going unsold. As a result, airlines seek ways to fill these seats, including by offering upgrades to passengers who have purchased economy or other non-premium seats. Airline auctions involve the sale of upgraded seats, which may include first class, business class and premium coach seats. In addition, some airlines have even offered passengers the ability to purchase a seat next to an empty seat, offering what could be termed “neighbor-free” seating. [···]

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