Common sense dictates that air passengers do not like to sit in middle seats. A study by commercial products behemoth 3M proves it!
Study on Middle Seats
With the help of Global Strategy Group, the 3M study highlighted the degree U.S. air passengers disliked sitting in a middle seat. The study revealed that 1% of passengers preferred to sit in a middle seat. Survey results included the following:
- 56% would rather be stuck in traffic than sit in a middle seat;
- 56% would rather go on a blind date than sit in a middle seat;
- 50% would rather take an aisle seat being offered on the next available flight rather than sit in a middle seat;
- 20% would stay overnight at an airport hotel for an aisle seat on the first flight the next morning rather than sit in a middle seat; and
- 9% would simply refuse to sit in a middle seat on a flight longer than two hours.